Choice blindness

Petter Johansson
Level: beginner
TED Talk, 2017
Perspective: Behavioral Economics
Topic: behavior, markets
Format: Lecture
Duration: 00:16:02
Link: https://www.youtube.com/watch?v=tuEGoAabL9o

When we have to make a decision, we consider all the pros and cons, try to gather a lot of information and estimate what consequences this decision might have. And then we make an (at least somewhat) rational decision. Or do we?
Petter Johansson, a cognitive scientist at Lund University, presents results from experiments he conducted and suggests: More often than not, it is only after we have made our choices, that we come up with reasons for it.

Comment from our editors:

Very relevant evidence for the absence of rationality in decision making.

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